Leading optimization of complex enterprise solutions serving developers and business users across two high-impact projects affecting $3B+ in revenue.

Analytics Platform Redesign

• Redesigning data-heavy analytics tools integrating AI insights and third-party data streams to optimize seller performance.
• Conducting user research with enterprise partners to understand complex workflow requirements.
• Architecting information hierarchy for multi-dimensional data sets (performance metrics, market trends, competitive analysis).
• Targeting 20% increase in AWS sales through improved data accessibility and actionable insights.

Business Planning System

• Leading information architecture and interaction design for enterprise revenue forecasting platform with Salesforce and AWS.
• Designing complex workflow systems enabling cross-team collaboration on funding programs and goal tracking.
• Managing multi-stakeholder decision-making processes through intuitive interface design and data.
• Supporting AWS's ability to scale partnership programs and improve revenue predictability.

• Chosen to Lead UX with a tiger team focused on sustainability messaging and opportunities for enterprise products. Using influence to reframe sustainability in a customer-focused way.
• Manage and collaborate with an external data team and internal data scientists to drive research plans and analyze user journeys, CRO, and funnels to inform business priorities, design decisions, and UX strategy.
• Lead efforts in supporting the merger of Cisco and Meraki networking teams, focusing on enterprise SaaS products to prioritize a unified user experience and visual design.
• Spearhead initiatives across the Meraki website, networking products, cloud services, and API Marketplace, resulting in a 300% increase in leads post-UX redesign of marketplace.
• Lead exploration of a Gen AI APP discovery tool for the APP marketplace using the ML/AI assistant.
• Co-leading a redesign of datasheets, the most viewed asset by customers. Pitched stakeholders for funding and resources. Setting KPIs for tracking success.

• Worked with the DOE to obtain grant funding from NJ and NYC to create climate education for schools and teach climate standard professional development.
• Designed, developed, and marketed seven accessible educational electronics kits used in STEM learning across educational institutions.
• Managed logistics, warehousing, and team of industrial designers and engineers, resulting in national recognition and media features.
• Research, prototype and test innovative electronics products and curriculum.
• Create budgets, project plans for products, manufacturing,billing,and P&L.

Clients include: Bokksu, Juice Beauty, Fusion Beads, Discount Low Voltage, Lana Jewelry and Oscar de la Renta

• Generated over $500M in revenue for medium and large-sized B2B and D2C clients through data stack improvements, personalization and segmentation strategies.
• Directed a business value consulting team, prioritizing actionable tasks and advising clients on revenue-impacting issues and new opportunities.
• Conducted user research activities to uncover insights and guide product development strategies.
• Collaborated with clients' teams to align on overall strategy, including product lines, new customers, and content strategy.

• Managed a team of UX designers, offshore developers, PMs and business stakeholders in the digital transformation of Ascena’s large e-commerce sites, AnnTaylor and Loft with minimal negative impact on their $600M online revenue.
• Prioritized ADA accessibility and developed an atomic design system to enhance overall UX/UI consistency.
• Created workflow and QA plan for the UX and Design teams that eliminated recurring meetings and resulted in faster delivery of designs to the development team.

• Released a uniquely personalized customer portal at scale in a short time period using existing materials, ML and an Omnichannel approach for the $12.34 billion EV start-up. Helped define go-to-market strategy.
• Produced multi-modal research: competitor research, stakeholder and customer interviews, and user testing to define needs and identify personalization opportunities.
• Created initiatives to shift company culture to a user-centered approach by reframing projects around customer needs.
• Leveraged Salesforce to personalize the experience for users in different phases of design, reservation, delivery, and ownership.
• Created the vision for developing, communicating, and implementing the user experience; followed through with the processes and tactics to implement the vision.
• Piloted service design workshops with service, delivery and publications departments to align with stakeholder’s roadmaps and breakdown silos and ensure customer first experience.

Client: ALEX + ANI

re-positioned their philanthropy product line, Charity by Design, which resulted in its growth from $30 million to $500 million in the two years after launch.

Client: PENINSULA HOTELS

Increased AOV by 30% by adding the ability to book high-end suites online and personalized add-ons in checkout. Decreased customer service calls by designing better room detail pages and comparisons.

Client: GODIVA

Nearly doubled Godiva’s online revenue by creating a Look Inside and more transparent gifting experience for D2C and B2B customers.

Human/Computer Interaction and Product Design

Studied under Douglas Rushkoff and Masamichi Udagava

International Relations, Communication Design

I created a double major. I studied Public Policy, Philosophy, Advertising Design and Economics. This is where I learned rigorous analytical and research skills.

South American Politics, Economics & Literature

Data visualization and data hygiene are critical for product leaders like me because they enhance my ability to transform complex data into clear, actionable insights. These skill are essential for making informed design decisions that align with user needs and business goals, driving both product growth and engagement.

Wireframing Graphic Design Heuristic Evaluations Competitive Analysis Survey Design and Analysis Stakeholder interviews Service Design Workshops User testing Design System Creation Design System Governance Journey mapping Personas Card Sorting Tree testing Scenario Generation for UAT Content Strategy.

Google Analytics ContentSquare Adobe Analytics 6sense Data Studio Typeform Optimizely Mailchimp Hotjar SearchSpring Yotpo Gorgias Decibel Tableau

Figma Axure Adobe CS Miro AEM Jira Final lCut Pro Adobe Suite Invision Omnigraffle Asana Klaviyo Trello Slack Confluence Wordpress HTML Javascript and CSS

English: Native

Spanish: Fluent

I organize a bi-annual community repair cafe to keep goods out of landfills in collaboration with Montclair Environmental Affairs Commission and the Public Library.

I work with Montclair STEM teachers and Montclair Climate Action on a curriculum that teaches the new Climate Standards.